Having beautiful models, designer clothes, the perfect lighting, and retouching techniques aren’t the only things you need when photographing fashion photography. To get the ideal images, you have to start with a concept, build a team, experiment, and pay attention to details. Here are five tips for better fashion photography shoots.
Create a Concept and Mood Board
Like any shoot, when photographing fashion shoots you can’t just show up and hope everything will work out. You have to put in the time and effort to develop a concept for the shoot. Ask yourself what story you’re trying to tell, how do you want the reader to feel, and what’s the purpose of the shoot. These questions will help you figure out the lighting, wardrobe, posing, and hair and makeup. After you figure out the concept, go ahead and make a mood board with a collection of images to ignite your creativity.
Make a Creative Team
Your creative team will consist of the artists that you’re collaborating with for your project, which will include hairstylists, makeup artists, wardrobe stylists, set designers, etc.
Choose Lighting That Tells a Story
The best lighting doesn’t exist, as the lighting you work with should enhance the mood and purpose of the photographs. The lighting you choose will tell different stories and moods for the same images.
Try In-Camera Effects
You don’t need Photoshop to get cinematic and creative effects. You can hold prisms, pieces of glass, and other tools in front of your lens to add new dimensions. Many companies even offer filters and tools to help spark your creativity.