Have you been seeing chunky, plastic rings everywhere? If yes, you’ve probably come across the brand BONBONWHIMS, which has become a favorite of celebrities and influencers. This collection is not only a celeb-favorite, but it’s also super trendy and it’s guaranteed to bring a smile to your face.
“I started making whimsical jewelry for myself as an escape and creative outlet years ago to fulfill this creative space that was lacking in my job,” Clare Ngai, BONBONWHIMS founder, told STYLECASTER. “It was always in the back of my mind to launch, but the pandemic really provided this unprecedented opportunity for me to sit down and turn my dreams into action.”
While the company started off small, it didn’t take long for it to gain a following. Ngai did a lot of organic gifting to small creators and influencers who showed interest in the brand and from there, stylist, buyers, and editors took notice.
The brand is known for its bright colors and fun shapes and stars can’t seem to get enough of the playful designs. Among some of BONBONWHIMS customers are Kylie Jenner, who’s been seen in the Pop Drop Earrings and Custom Pearl Drop Bracelet, and Sofia Richie who was spotted in a stack of the Adjustable Enamel Drip rings and the Ling Bling ring.
And founder Ngai doesn’t take it lightly that celebrities are wearing her pieces. “It’s mind-blowing really. To think of all the emerging and established jewelry brands out there trying to have product placement on someone of that caliber—whether it be organic or monetary—I feel beyond humbled and flattered!”
So, are you going to add these colorful pieces to your collection?