Clothes with daring prints are never going out of style and some brands are doing a better job embracing them than others. Lazy Oaf is one of the fashion world’s leaders when it comes to bold and silly prints that look nostalgic and modern at the same time.
This London-based fashion brand was founded by illustrator and designer Gemma Shiel after her college graduation in 2001. She started her creative journey by hand printing t-shirts at her garage, before expanding her business and transforming Lazy Oaf into one of the most original streetwear brands.
According to the description on Lazy Oaf’s official website, their designs are inspired by “youth nostalgia, teenage rebellion and a sense of apathy towards conforming to the norm.” In addition to creating clothes with silly prints, Lazy Oaf is known for collaborating with the world’s leading pop culture brands, such as DC Comics and Dreamworks.
Over the course of the past two decades, their amazing pieces with graphic prints went on to cover numerous categories of womenswear, menswear, and accessory. From ugly sweaters and poster dresses to funny socks and signature bags, Lazy Oaf has everything you need to stand out in the crowd.