In this day and age, when social media is probably the most used form of communication, we can all benefit from some graphic design tips, even if we aren’t graphic designers. Graphic design is all about creating visual content to communicate messages through page layouts, typography, and pictures, which are all things we use on Instagram, Twitter, Facebook, Pinterest, and TikTok. Whether you’re launching a new brand or trying to make your social media page more engaging, keep in mind these five graphic design tips.
Embrace White Space
It’s not just the area with text and graphics that’s important—the white space (negative space) between and around designs elements allows room for your design to shine. Try and leave negative space and don’t overcrowd your elements.
Choose Easy-to-Read Fonts
Always choose fonts that are easy to read and only stick to two fonts. The font your choose will depend on the tone of your page and the message you want to portray.
Consider the Psychological Impact of Colors
When choosing your color palette, keep in mind that colors evoke feelings. For example, red elicits passion and energy and blue elicits trust and relaxation.
Pay Attention to Alignment
Whatever you do, don’t eyeball or guess design elements. Most design programs show lines when your text boxes and graphics are in alignment and you should definitely use these before uploading poss to social media.