Clothes with fun prints can be found at pretty much any store, but the ones created by Samantha Pleet are unlike anything you’ve seen before. This fashion designer from New York is taking retro style to a new level with her colorful, quirky prints.
Pleet describes herself as a “designer of magical clothing” and her eponymous fashion brand has been around since 2007. According to her official website, her clothes are inspired by “stories of magical women who do not want to grow up in the traditional world.”
Pleet grew up in Philadelphia, surrounded by a forest, and her love for nature is pretty obvious in her work. Her signature prints aren’t just fun and quirky—they’re often nature-inspired, and feature flowers, fruits, and seashells, but most of them are more reminiscent of paintings displayed at the museum than clothes you can find at fast fashion stores.
Pleet is fully committed to creating ethically made clothes and that’s why she’s producing them in small batches at a tiny fair trade factory in India. She loves using natural and organic fabric to bring her designs to life and enjoys experimenting with different embroidery and printing techniques to make them perfect.
